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..... research fields

Problem solving in both B2B and B2C in France and worldwide with a large range of surveys and analyses Our sectors of expertise: animal and human health agriculture and food, fast food finance and insurance construction materials, domotics, do-it- yourself and household goods new technologies (NTIC)

		JOULE CONCEPT conducts and coordinates a large range of qualitative and quantitative surveys in France and worldwide. usage & attitude surveys, decision process research positionning and opportunity surveys creative research (new products, brands, names…) concept, product and service testing product-mix testing packaging, branding studies price sensivity studies (psychological price, trade-off) communication studies, pre and post testing of advertising campaigns awareness and image surveys customer satisfaction and customer loyalty surveys institutional/corporate surveys internal surveys JOULE CONCEPT can help you to add value to your marketing and sales expertise Data-mining and modelling Knowledge management Marketing and sales action plans Desk research
		Some examples : Multi-source analysis (ad hoc surveys/panels/”audience”) leading to a new customer segmentation for bankinsurance products. Optimization of the European price positioning of a crop protection product. Market potential study for the launch of a new antiparasitic in pets based on qualitative interviews including observation. Elaboration of marketing and sales action plans for a construction material company following a customer satisfaction survey.