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We provide solutions from desk research to adding value to your marketing and sales know-how.
Of course, we offer you a large choice of solutions using qualitative and quantitative surveys.
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| Depending on the problem and the detailed objectives and/or the practices in the countries concerned JOULE CONCEPT can advise you on the choice of the methodology and offer you a large range of tools. |
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Qualitative surveys :
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interviews |
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focus groups |
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diades/triades |
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observation |
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Quantitative surveys |
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face to face (PAPI/CAPI) |
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telephone interviews (CATI) |
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on line surveys (CAWI) |
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Data analysis |
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Cross tabulations |
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Conjoint/discrete analysis, trade-off, typology, segmentation |
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data-mining, modelling |
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Desk research
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Documentary research and/our partners’ expertise on markets, methods, regulations in our specific sectors |
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tools
